Associate Manager Digital Marketing – HYBRID in Fairhaven, MA

As the Associate Manager in Digital Engagement & Demand Creation, you will play a crucial role in championing our brand, developing compelling content, and driving demand for our products and services. You will collaborate with cross-functional teams to ensure that our brand promise is consistently delivered and that our marketing materials are distributed effectively. Your primary objective is to engage and inspire our dedicated customer base.

Responsibilities:

1. Brand Elevation: Serve as a brand steward, ensuring that all digital content aligns with our brand promise and resonates with our dedicated customer base.
2. Digital Platforms Management: Support the launch and maintenance of products across various digital platforms, including DTC, B2B, and B2B2C. Ensure accurate product information and content for successful product launches.
3. Online Community: Create and nurture an online community that fosters valuable connections with our loyal brand fans. Leverage this community for insights, word-of-mouth promotion, and targeted campaigns.
4. Social Media: Implement the social media strategy to position our brand appropriately and convey our messaging effectively.
5. Demand Creation & Engagement: Partner with management to develop and execute the annual Engagement Plan. Create appealing product stories that resonate with our dedicated audience through email, social media, and paid media campaigns.
6. Content Creation: Produce content that aligns with our brand principles and positions our client as a leader in the industry. Coordinate and oversee the creation of assets suitable for various platforms, including studio photography, lifestyle photography, and video.
7. Digital Advertising: Promote the client brand across various digital channels, using insights to create engaging and relevant content.
8. Channel Merchandising: Manage relationships with US retail partners to maximize key product categories and enhance the customer shopping experience.
9. Execution: Oversee and coordinate key relationships and programs to ensure that deadlines are met and that our go-to-market strategies are successful.

Requirements:

• Bachelor’s Degree in a related field required. MBA or Master’s degree is a plus.
• 5+ years of relevant marketing experience within a consumer-facing business.
• Proficiency in Brand & Digital Marketing with a track record of driving process and strategy improvements.