Website Hire With Jarvis - Michael Tavani
Position Overview:
The Director of Growth Marketing will play a key role in shaping our growth strategy, managing multi-channel digital campaigns, and driving acquisition across our DTC and Amazon channels. The ideal candidate will have a proven track record of scaling brands, experience managing high SKU counts, and expertise in high AOV products. This is a data-driven role that requires deep knowledge of e-commerce marketing, performance analysis, and campaign optimization.
Key Responsibilities:
- E-Commerce Strategy & Execution
- Develop and implement comprehensive growth strategies to drive revenue across Shopify, Amazon, and other marketplaces.
- Scale high SKU count product lines while focusing on high AOV growth tactics.
- Oversee product launches, promotions, and pricing strategies tailored to different sales channels.
- Performance Marketing & Optimization
- Manage paid media campaigns (Google Ads, Facebook/Instagram Ads, Amazon Ads, etc.) to drive conversions, increase AOV, and maintain a strong ROI.
- Analyze and optimize digital marketing funnels, ensuring maximum efficiency and cost-effectiveness.
- Leverage performance metrics to refine campaign targeting, creative assets, and ad copy for continuous improvement.
- Amazon Channel Growth
- Lead growth initiatives on Amazon, including PPC advertising, listing optimization, and organic rank improvements.
- Develop strategies to manage high SKU counts, ensuring top-performing products get visibility while maximizing returns across the entire product line.
- Use data insights to drive Amazon product page optimization, conversion rate improvements, and sales velocity.
- Cross-Channel Growth Initiatives
- Design integrated marketing campaigns across email, SMS, content marketing, and paid media, increasing customer lifetime value (LTV).
- Collaborate with the product, creative, and merchandising teams to align messaging and strategies across channels.
- Utilize Shopify and other tools to enhance the customer journey, improve conversion rates, and elevate the overall customer experience.
- Data & Analytics
- Build and maintain dashboards to track key growth metrics, providing clear insights on campaign performance, AOV, and overall revenue growth.
- Conduct A/B testing on creative, landing pages, and product listings to improve conversion rates and drive growth.
- Use insights to drive forecasting, budgeting, and strategic planning efforts for all marketing channels.
- Team Leadership & Development
- Lead and mentor a team of digital marketers, data analysts, and external agencies to ensure cohesive and impactful marketing efforts.
- Foster a culture of experimentation, data-driven decision-making, and continuous learning within the team.
Qualifications:
- Experience with Amazon, Shopify, and DTC
- Coming from a brand in the CPG space with a higher AOV & SKU count
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