Website Hire With Jarvis - Michael Tavani
Job Description:We are seeking a dynamic and experienced Amazon Account Manager with expertise in both 1P (first-party) and 3P (third-party) selling strategies to join our fast-growing consumer electronics company. In this role, you will manage and optimize our Amazon business to drive growth and profitability, ensuring that our brand is well-positioned on the platform. Your efforts will focus
on maximizing sales, improving rankings, and managing all day-to-day operations related to our Amazon 1P and 3P accounts.
Key Responsibilities:
- Amazon 1P (Vendor Central) Management:
- Manage relationships with Amazon Vendor Central, focusing on forecasting, replenishment, purchase order management, and performance tracking.
- Optimize product listings for better discoverability, ensuring compliance with Amazon’s guidelines.
- Monitor pricing strategies, promotions, and advertising campaigns to drive sales and maintain profit margins.
- Collaborate with Amazon on demand planning, A+ content creation, and managing retail readiness.
- Amazon 3P (Seller Central) Management:
- Manage Seller Central operations, including inventory management, FBA (Fulfillment by Amazon) coordination, and performance metrics.
- Optimize product listings, including titles, bullet points, descriptions, and imagery to improve organic rankings and conversion rates.
- Conduct regular pricing analysis and ensure compliance with MAP (Minimum Advertised Price) policies.
- Develop and execute promotional strategies to boost sales through seasonal promotions, deals, and advertising campaigns.
- Business Growth & Strategy:
- Identify new opportunities and develop strategies to expand the product portfolio on Amazon.
- Analyze sales data, market trends, and competitor activities to adjust and refine strategies.
- Work with internal teams (marketing, logistics, supply chain) to coordinate product launches, stock levels, and promotional campaigns.
- Advertising & Marketing:
- Plan, implement, and optimize Amazon Advertising (PPC, DSP) campaigns to drive traffic and increase sales.
- Collaborate with marketing teams to develop and execute product and brand marketing strategies, including A/B testing of creatives and content.
- Reporting & Analytics:
- Track and analyze key performance metrics such as sales, profit margins, ROAS, inventory health, and customer reviews to ensure goals are met or exceeded.
- Prepare regular performance reports for senior management, providing insights and actionable recommendations.
- Maintain a strong focus on profitability and efficiency across both 1P and 3P channels.
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