Website Hire With Jarvis - Alexis Rasco
Job Title: Amazon PPC Manager
Location: Inwood, NY
Salary: 90K-110K
About Us: Our client specializes in providing high-quality tech products, primarily in the consumer electronics space.
Position Overview: We are seeking an experienced Amazon PPC Manager to join our team and take charge of our advertising strategy. This is an in-house role that will involve managing a significant ad budget of approximately across campaigns. The ideal candidate will possess a deep understanding of Amazon PPC and DSP, be adept in analyzing market nuances, and have a proven track record in optimizing ad performance to drive organic growth.
Key Responsibilities:
- Manage and optimize Amazon PPC and DSP advertising campaigns, focusing on both performance and budget efficiency.
- Analyze and interpret key metrics such as ROAS (Return on Ad Spend) and ACOS (Advertising Cost of Sale) to inform decision-making.
- Develop and implement strategies to reduce ad costs while maximizing growth in sales.
- Conduct comprehensive keyword research, utilizing both short-tail and long-tail approaches, while identifying negative keywords to enhance campaign performance.
- Monitor competitor activities and market trends to inform campaign strategies and optimize ad placements.
- Collaborate with the product team to create and promote bundled products and kits, driving traffic and conversion.
- Lead data-driven initiatives aimed at understanding buyer behavior and campaign effectiveness, resulting in smarter advertising decisions.
- Provide regular reports and insights to stakeholders on ad performance, budget spend, and sales growth.
Qualifications:
- Proven experience as a PPC Manager or similar role, specifically within Amazon Advertising.
- Expertise in managing sizable advertising budgets with demonstrable results in driving sales growth.
- Strong understanding of Amazon’s advertising ecosystem, including PPC, DSP, keywords, and competitive analysis.
- Analytical mindset with the ability to leverage data to make informed decisions.
- Excellent communication and collaboration skills, with a focus on driving results.
- Passion for continuous improvement and personal growth within the role.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work with a passionate team in a fast-paced environment.
- Professional growth and development opportunities.
- A chance to make a significant impact on our organization’s success.
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