Website Hire With Jarvis - Michael Tavani
We are seeking an experienced and data-driven Amazon PPC Manager to join our client’s eCommerce team. In this role, you will be responsible for managing, optimizing, and scaling pay-per-click (PPC) campaigns across the Amazon platform. The ideal candidate will have a proven track record of driving profitable growth through Amazon Advertising, be highly analytical, and thrive in a fast-paced, results-oriented environment.
Key Responsibilities
- Manage Amazon PPC campaigns: Create, monitor, and optimize PPC campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display) to achieve sales and profitability goals.
- Campaign optimization: Perform daily bid management and adjustment of keyword and product targeting to optimize ROI and ACOS.
- Keyword research: Conduct extensive keyword research to find new opportunities for scaling campaigns and optimizing current ones.
- Analyze data: Monitor performance metrics, including impressions, clicks, conversions, and sales, and make data-driven decisions to optimize and scale campaigns.
- Competitor analysis: Keep a close eye on competitor strategies and marketplace trends, adjusting your approach as necessary to maintain competitiveness.
- A/B testing: Develop and implement testing strategies for ad creatives, landing pages, and other elements to improve campaign performance.
- Budget management: Allocate and manage advertising budgets to maximize profitability.
- Reporting: Prepare and present detailed campaign performance reports, providing actionable insights to improve overall strategy.
- Collaboration: Work closely with the marketing, sales, and product teams to align campaign strategies with overall business objectives.
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