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Amazon Advertising Lead

Website Hire With Jarvis - Prince Menckeberg

Job Title: Amazon Advertising Lead
Location: New York, New York
Salary: $70,000 – 90,000
We are a leading player in the consumer electronics industry, known for our innovative products and exceptional customer service. As we expand our digital footprint, we are seeking a strategic and data-driven Amazon Advertising Lead to lead our advertising initiatives on the Amazon platform.

Job Description:

  • Mastery in managing Amazon PPC solutions such as Sponsored Products, Sponsored Brands, and Sponsored Display.
  • Develop, manage, and optimize Amazon PPC campaigns across multiple accounts, ensuring alignment with broader business goals and seasonal trends.
  • Analyze and interpret campaign performance data, including key metrics like ROAS (Return on Ad Spend), CPA (Cost per Acquisition), and overall sales growth.
  • Conduct keyword research, bid management, and audience targeting to optimize ads and increase visibility and conversions.
  • Regularly track campaign performance and implement optimization strategies to meet and exceed KPIs, ensuring the best use of the advertising budget.
  • Oversee a diverse portfolio, managing PPC campaigns for both small and large brands, and ensuring successful campaign execution for each.
  • Prepare and present performance reviews and forecasts to stakeholders, providing insights on campaign progress, trends, and growth strategies.
  • Utilize advanced analytics tools to derive actionable insights, making data-driven decisions that drive revenue growth on Amazon.
  • Collaborate with cross-functional teams to produce high-quality creative assets that resonate with target audiences and support PPC campaigns.
  • Stay up to date on the latest trends and best practices in Amazon advertising, regularly testing new strategies to maintain a competitive edge.
  • Participate in budget planning and allocation for Amazon PPC and other digital marketing channels, ensuring effective spend management.
  • Maintain strong relationships with external media and tech vendors to stay informed about evolving advertising technologies and opportunities.

What You Bring:

  • 2-4 years of experience managing Amazon PPC campaigns, preferably in the consumer packaged goods (CPG) industry.
  • Proven success in driving growth through optimized Amazon PPC strategies, including improvements in ROAS, sales, and CAC.
  • Deep understanding of the Amazon platform, algorithms, and advertising tools.
  • Strong analytical and data management skills, with the ability to use tools like Excel, Amazon Advertising Console, and other reporting platforms.
  • A passion for eCommerce and a strong grasp of how paid media impacts overall business goals.
  • Excellent communication skills and the ability to manage multiple clients and campaigns simultaneously.
  • Experience collaborating with creative teams to produce effective ad assets.
  • An innovative and detail-oriented mindset with a focus on continuous improvement.

Benefits:

  • Competitive salary and performance-based bonuses.
  • Health, dental, and vision insurance.
  • Opportunities for professional development and career advancement.
  • A dynamic, collaborative work environment that fosters innovation and growth.

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To apply for this job email your details to apply.a4lpxa1hot23@aptrack.co