Website Hire With Jarvis - Michael Tavani
Position Overview:The Affiliate Marketing Manager will play a critical role in growing the affiliate channel to drive brand awareness, traffic, and revenue. This role involves managing and scaling partnerships with affiliate networks, publishers, influencers, and other performance-based marketing partners. The ideal candidate will have a proven track record in affiliate marketing, a data-driven mindset, and a passion for fashion and eCommerce.
Key Responsibilities:Affiliate Program Strategy:
- Develop and execute a comprehensive affiliate marketing strategy aligned with overall brand goals and objectives.
- Identify, recruit, and onboard new affiliate partners to drive channel growth.
- Negotiate terms and commission structures to optimize partnerships and ROI.
Relationship Management:
- Build and maintain strong relationships with affiliate partners, ensuring they are engaged and supported.
- Collaborate with influencers, bloggers, and content creators to promote the brand effectively.
- Act as the main point of contact for affiliate inquiries, troubleshooting, and support.
Campaign Management:
- Plan and execute affiliate campaigns, promotions, and exclusive offers to incentivize partners.
- Provide affiliates with up-to-date creative assets, tracking links, and product information.
- Monitor compliance to ensure affiliates adhere to brand guidelines and terms.
Performance Analysis:
- Track, measure, and analyze affiliate performance metrics using tools like Google Analytics and affiliate network platforms.
- Provide actionable insights to optimize campaign performance and partner ROI.
- Regularly report on the affiliate program’s impact on sales, traffic, and customer acquisition.
Cross-Functional Collaboration:
- Work closely with the eCommerce, paid media, and creative teams to align affiliate campaigns with broader marketing initiatives.
- Partner with the product team to understand upcoming launches and communicate key features to affiliates.
Qualifications:
- Experience: 3+ years of affiliate marketing experience, preferably in the apparel or eCommerce space.
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