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VP of Marketing (Consumer Electronics, Onsite NY)

Website Hire With Jarvis - Michael Tavani

Position Summary: We are seeking an experienced Vice President of Digital Marketing to lead our digital marketing efforts. This role will involve developing, implementing, and managing our long-term digital marketing strategy, as well as executing short-term advertising campaigns. The VP of Digital Marketing will play a crucial role in enhancing brand awareness, driving website traffic, managing social media channels.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing strategies utilizing a variety of tools and channels, including brand websites, eCommerce platforms, pay-per-click (PPC) advertising, email marketing, and social media platforms such as TikTok, Facebook, Instagram, Twitter, Google, and YouTube. Focus on SEO optimization, Google Analytics, podcasts, vlogs, and blogs.
  • Create and implement a distinctive social media strategy (both paid and organic) across all digital platforms to enhance engagement, increase brand visibility, and grow our audience significantly.
  • Lead the creative strategy and collaborate with the team to produce innovative content that reflects the brand’s voice, narrative, values, and overall aesthetic.
  • Develop monthly content calendars that align with key product launches, culturally relevant events, and branded content series across all platforms.
  • Propose and create timely content based on emerging social media trends and relevant discussions.
  • Continuously refine content strategies by analyzing performance metrics (KPIs), evaluating ROI, assessing competitors’ digital presence, and leveraging the latest features on various platforms.
  • Optimize the user experience on company websites and assist in the creation of effective landing pages.
  • Research and track consumer purchasing behavior to inform marketing strategies.
  • Build and lead a high-performing marketing team, fostering a collaborative environment.

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