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Finding the right niche in the ecommerce world can make a huge difference for your business. By focusing on areas that are growing quickly, you can attract more customers and increase your profits.  

In this blog post, we’ll explore some of the most promising eCommerce niches and explain why they’re worth considering. 


1. Home Fitness and Workout Equipment

The health and wellness market is booming as more people focus on their health and well-being.  

Many gyms and fitness centers closed as a result of the COVID-19 pandemic, some temporarily and others permanently. With gym doors locked, people began transforming their living spaces into personal fitness sanctuaries by buying home workout equipment. 

Even after lockdowns ended, many people continue to work out from home since it’s more convenient and economical. 

According to The Good Body, the home fitness equipment market is growing each year and is projected to reach $17.8 billion by 2023. 

Consider selling popular items like yoga mats, resistance bands, spin bikes, weightlifting equipment, treadmills, and stair climbers. 



2. Print on Demand

Print-on-demand (POD) is a growing niche in eCommerce. It’s expected to grow to $48.4 billion by 2032, with a yearly growth rate of 22.7% from 2024 to 2032 

This growth is because people love personalized products that show off their unique style. 

POD is great for businesses that want to sell custom items without keeping a lot of stock. It’s especially appealing for entrepreneurs and small businesses who want to stand out in the market. POD covers many types of products like clothing, home decor, accessories, and stationery. 

Some of the most popular POD items are personalized t-shirts, hoodies, and sweatshirts, which are very profitable and popular with customers. Custom mugs and candles are also big sellers in this niche. 

<Related: How to Attract and Retain Top Talent for Your eCommerce Business> 



3. Golf Equipment

Golf gear is a hot ecommerce niche for 2024. According to Statista, the market is expected to generate around $25 billion in revenue, with an annual growth rate of 5.63% from 2024 to 2028. 

The market for golf equipment online sales is expected to generate substantial revenue, with a projected growth rate of 6.5%. Advances in club design and materials are driving this growth. 

For ecommerce businesses looking to tap into this market, consider selling items like golf balls, drivers, fairway woods, hybrids, irons, mallet putters, and golf club sets.  

There’s also a growing demand for women’s golf equipment, with more products specifically designed for female golfers.  

Additionally, affordable and entry-level equipment is becoming popular, catering to beginners and casual players. 



4. Men’s Grooming Products

Both men and women buy health and beauty products, but most are marketed to women. Interestingly, within the Health & Beauty category, only 15.8% of e-retailers specialize in men’s grooming products. 

However, men’s grooming products are growing fast. According to a report, online revenue for these products in the top 1000 retailers grew by 5.6%, compared to 3.0% for general grooming and cosmetics.  

Among the top retailers, men’s products grew by 7.7%, compared to 6.0% for the general health and beauty category. Several reasons explain the rising demand for men’s grooming products: 

  • Awareness: Men are more aware of skincare and grooming, increasing demand for quality products. 
  • Changing Attitudes: More men are adopting grooming routines that include skincare, hair care, and even cosmetics. 
  • Innovative Products: Brands are creating products specifically for men’s skin and hair, which have different needs from women’s. 


Ecommerce businesses can tap into this profitable eCommerce market by offering a variety of men’s grooming products such as: 

  • Skincare: Facial cleansers, moisturizers, anti-aging creams, and sunscreen for men. 
  • Shaving Products: Razors, shaving creams, aftershaves, and beard grooming kits. 
  • Hair Care: Shampoos, conditioners, styling gels, and hair growth treatments. 
  • Body Care: Body washes, lotions, and deodorants for men. 
  • Fragrances: Colognes and body sprays that appeal to men. 



5. Kitchen Appliances

The kitchen and grocery niche is extremely popular this year, especially among food enthusiasts and home cooks who want products that enhance their cooking and dining experiences. 

With the healthy eating trend continuing strong, products that support this lifestyle are likely to be in high demand.  

The kitchen appliance market is projected to be worth $245.45 billion in 2024 and is expected to reach $321.40 billion by 2029, growing at a compound annual growth rate (CAGR) of 5.53%. 

If you want to get into the kitchen appliances eCommerce niche, focus on the dominant segments: White goods and small electric home appliances.  

These products cater to the needs of modern kitchens and appeal to a wide range of consumers. Popular items include: 

  • Electric Kettles: Popular for their convenience. 
  • Silicone Baking Mats: Trending among baking enthusiasts. 
  • Electric Wine Openers: In demand for their ease of use. 



6. ReCommerce

Recommerce, also known as reverse commerce, involves buying and selling pre-owned goods. This niche is becoming increasingly popular in the ecommerce sector, with luxury items holding a significant share of the market. 

The U.S. recommerce market is expected to grow at a compound annual growth rate (CAGR) of approximately 14.5% from 2024 to 2030.  

The growing popularity of recommerce is largely due to increased environmental awareness and the desire for sustainability among consumers, especially millennials and Generation Z.  

It is also a niche that appeals to environmentally conscious consumers and offers a wide range of products to sell. 

If you are considering entering the recommerce niche, focus on categories beyond apparel. Trending products in this niche include: 

  • Toys and Juvenile Products: Pre-owned items for children. 
  • Consumer Non-Durables: Everyday items that are frequently replaced. 
  • Cultural Goods: Books, music, and other cultural items. 
  • Jewelry and Accessories: Pre-owned luxury and fashion accessories. 
  • Fashion Items: Second-hand clothing and footwear. 
  • Technological Devices: Used smartphones, laptops, and other gadgets. 
  • Over-the-Counter Medical Supplies: Unused, unopened medical products. 



Final Thoughts 

By focusing on these niches, you can meet the needs of today’s consumers and grow your ecommerce business. Whether you’re starting new or expanding, these high-growth areas offer great opportunities for success. 

Ready to take your business to the next level?  

Partner with Jarvis, and you won’t risk falling behind in the global competition for ecommerce talent. Jarvis are global leaders in ecommerce recruitment and ecommerce hiring services 

Reach out to us today, and let’s work together to make your company the success it should be.  

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