Many eCommerce businesses use Shopify to build their online stores, and it’s no surprise that it is one of the most popular hosts. Shopify offers a variety of benefits that make developing your eCommerce site easy and fuss-free. Below we discuss what is Shopify and the eight advantages of using it as your eCommerce platform.
What is Shopify?
Shopify is a subscription-based platform that allows anybody to create and sell an online store.
It is important to note that it is not a singular product. It isn’t just a store builder platform to sell your products.
As the leading provider of e-commerce solutions for small and medium-sized enterprises, it is a robust eCommerce platform trusted by over 1,700,000 businesses worldwide. It offers a quick way for everyone, including beginners with no prior eCommerce experience, to launch a business and start selling to customers.
Store owners can sell in physical places by utilizing Shopify POS, their point-of-sale app, and related hardware.
If you have both an online and physical presence on Shopify, your inventory and stock are synced in real-time so you can manage your stores from a single account on any device.
Platform offers both free and paid options. You’d get a lot of good basic features from using the free account but opting for the paid option will give you more control over design and functionality.
In addition to providing an e-commerce platform, it also has an app store where you can find apps that will help you manage your business from anywhere at any time.
The 8 Benefits of Using Shopify as Your eCommerce Platform
Shopify is great for eCommerce stores that sell products and services that require little to no configuration. You can sell a single product or a small number of items by implementing an advanced homepage section based on your business needs.
1. Easy to Set Up and Use
Are you looking for a no-fuss platform? Look no further.
Shopify offers a quick way to launch an online store without the fuss over servers and development costs you can incur with self-hosted platforms such as Magento.
Shopify is the best option for businesses who want a complete eCommerce solution with little to no technical know-how needed.
You don’t need to worry about website development and hosting. The platform provides the software and hosting needed for your website.
Also, the admin interface is beginner-friendly and easy to use, while the user interface is appealing too.
2. No Technical Expertise Required
You don’t need any technical knowledge to establish a basic Shopify store. Shopify provides all software and infrastructure.
Not only does this make it easier to get started, but Shopify’s hosting is likely to be quicker and more secure than you could achieve on your own, and it can readily accommodate any traffic spikes you may have.
Shopify also handles all software upgrades.
So, you can concentrate all your efforts on selling and not worry about technological concerns, which is fantastic.
With mobile visits to websites already outnumbering desktop visits, having a mobile-optimized site is critical, not optional.
Fortunately, Shopify is aware of this.
All of Shopify’s themes are mobile responsive. The platform provides a free built-in mobile commerce shopping cart, so your store will look fantastic on all devices, and your customers will be able to shop whenever and wherever they want.
There are also free iPhone and Android applications that allow you to manage your business while on the road.
4. Security and Reliability
If you own an eCommerce store, you will have to deal with sensitive customer information such as credit card numbers, as well as impatient customers.
This means that your website must be fast, safe, accessible, and always online.
One of the significant benefits of a hosted solution is its dependability.
Shopify will handle all server maintenance and updates, ensuring that your store and shopping cart are always online and that your webpages load quickly.
You can enable SSL Certificates for your store to encrypt all data and send it over a secure connection. Shopify will also handle PCI compliance for you since this is required when you deal with credit cards.
5. Customizable Theme Options
Creating a gorgeous and one-of-a-kind online shop that matches your brand’s identity is easy to do with Shopify.
As of writing, there are 160 free and paid themes available in the Shopify Theme Store, all of which are mobile responsive and hundreds more on websites like ThemeForest.
You can also completely customize each theme if you know HTML and CSS by altering the code.
6. Outstanding 24/7 Customer Support
Shopify places a high value on customer service. They are accessible 24 hours a day, seven days a week, and the response time is fast, ensuring that your company is never left in the dark.
You can contact Shopify customer support via phone, email, or webchat.
There are also several community forums, significant documentation in the Shopify Help Centre, and a variety of sophisticated Shopify University tutorials.
7. Powerful SEO and Marketing Tools
It’s all well and good to have an online business, but if no one comes, you’ll be closing down shop in no time.
Another central selling point for Shopify is its sophisticated Search Engine Optimization (SEO) tools, which can help your website rank higher in search results so buyers can discover you.
You can also use sophisticated analytics to determine where your clients are coming from so that you can adapt your marketing properly. If needed, you may want to hire an SEO specialist to assist you.
The app store provides access to a plethora of marketing options, such as social network integration, product reviews, and email marketing.
Shopify includes the ability to create discount codes as standard. At the following level, gift certificates are offered. All themes contain social network icons.
And, if you’re feeling overwhelmed by digital marketing and the time it can take, Shopify has promised to create more exceptional commerce features to help sellers soon.
Sadly, company shut down their popular app Shopify Kit on March 31, 2021. The Kit functioned as a virtual employee, proposing and carrying out marketing tasks based on your products, audience, and store performance.
It has been hard at work improving the platform and updating its apps since last year.
They’ve been on a hiring frenzy lately and looking to double their engineering team by hiring over 2,000 engineers in 2021. This implies that they must have several dozens of projects and functionalities lined up. How exciting!
8. Easy Payment
Shopify has integrations with dozens of payment gateways, but it also has its own, powered by Stripe.
If you use this, you will not be charged any transaction costs and will benefit from decreased credit card fees. It also does not require the use of a merchant account.
Work With Certified Shopify Experts to Grow Your Business
Make a lasting impression with a fully optimized website that keeps customers returning for more by working with certified Shopify experts and developers.
Jarvis has more than five years of experience in Shopify recruitment . We have sourced, located, and hired Shopify experts, Shopify developers, and other Shopify career professionals for a wide variety of clients, from start-ups to megastores in all industries.
Our passionate Shopify career professionals are eager to assist with marketing & sales, store setup, development & troubleshooting, content writing, and visual content & branding.
Ready to establish your eCommerce presence with world-class Shopify capabilities?